Our journey began with a simple belief: your skin deserves ingredients as authentic and vibrant as the world around us. Discover clean, organic beauty rooted in wellness and sustainability right here in Ho Chi Minh City.
FreshChoice Naturals was born out of a desire to step away from harsh, synthetic cosmetics and return to what the earth naturally provides. Nestled in the heart of Ho Chi Minh City, we started as a small collective of skincare enthusiasts dedicated to the art of clean beauty.
We meticulously source organic botanicals, mineral-rich clays, and cold-pressed oils. Every formula is designed not just to enhance your appearance, but to deeply nourish your skin and support your overall well-being.
We believe that true beauty is transparent. You will never find hidden fillers or artificial fragrances in our jars—only potent, active ingredients that perform beautifully.
We evaluate every single component that enters our lab. Here is how we define natural, clean, and sustainable beauty.
Our formulations rely entirely on botanical extracts, seed oils, and natural butter. We explicitly reject petroleum derivatives, parabens, and synthetic preservatives, ensuring that your skin absorbs only living, beneficial nutrients.
We partner with responsible agricultural collectives in Vietnam and beyond. Fair trade practices and respect for the harvest cycle are non-negotiable criteria before an ingredient earns a place in our formulas.
We test on human volunteers, never on animals. Our entire catalog is certified cruelty-free, and we continue to expand our purely vegan offerings across all skincare and body care lines.
Creating pure cosmetics is only half of our responsibility. The other half is ensuring our processes leave the smallest possible footprint on the environment.
We have eliminated single-use plastics from our shipping materials, transitioning entirely to post-consumer recycled paper and biodegradable packing peanuts. Our glass jars are fully recyclable, and we actively encourage our local Ho Chi Minh City community to participate in our container return program.
Whether you are curious about our sourcing or looking to partner with FreshChoice Naturals, our team is ready to connect via email.
Prefer direct email? Reach out to us at care@freshchoice.one
Visit us: 42 Le Loi Street, Ho Chi Minh City, District 1 700000, Vietnam